Trustpilot

Name: Trustpilot
Brand: Trustpilot
Rating: 2.7 (22 reviews)

Pricing: Free plan available
Rating: 2.7 (22)
Developer: Trustpilot

Drive more traffic and sales with customer feedback shoppers trust.

Trustpilot Reviews helps Shopify merchants collect more reviews, surface trust signals across their store, and drive higher conversions. Install in minutes and start building credibility shoppers recognize instantly. Trusted by global brands and used by millions of consumers, Trustpilot helps you gather customer reviews, display them across your storefront, and create trust signals that are used by AI-driven search (AEO) and shopping experiences.

Drive sales with trusted reviews throughout the customer journey.
Collect more customer reviews after every order.
Add drag & drop review widget with simple, no-code setup.
Build buyer confidence using customer voices.
Improve SEO & AEO with review content that drives new traffic.

Popular with stores like yours: Based in United States

Languages

English

Works with

Shopify Admin
Facebook
Google
Instagram
Klaviyo
TikTok
Zendesk

Pricing

Choose the plan that best fits your business.

Free

Features

50 review invitations per month
1 widget to showcase reviews
1 user
1 domain
15 eComm & marketing integrations

Starter

$1,188 / year

Features

100 review invitations per month
2 widgets to showcase reviews
1 user
1 domain
15 eCom & marketing integrations
Power your ads with Trustpilot assets
For small businesses (up to $5M revenue)
Available to new customers only

Plus

$3,828 / year

Features

300 review invitations per month
10 widgets to showcase reviews
3 users
3 domains (priced separately)
25 eComm & marketing integrations
Power your ads with Trustpilot marketing
Match your public profile to your brand

Premium

$9,588 / year

Features

1000 review invitations per month
21 widgets to showcase reviews
10 users
All integrations
Power your ads with Trustpilot marketing
Match your public profile to your brand
Dedicated Customer Success Manager
More dashboards with data insights

All charges are billed in USD. See all pricing options

Reviews (22)

Overall rating

2.7

Counts per rating level

41% of ratings are 5 stars
9
5% of ratings are 4 stars
1
5% of ratings are 3 stars
1
5% of ratings are 2 stars
1
45% of ratings are 1 stars
10

All reviews

October 16, 2026

We have used Trustpilot with our Shopify store since 2023, including a paid plan in 2023/24. Setting up the new app is quick.

The problem is what comes after.

When a review states something provably untrue, such as “never delivered” or “no refund”, and you hold the delivery scan and the refund record, the product gives you no real way to deal with it.

The flagging tool has no category for false statements of fact, and rejections arrive as templates that do not address the evidence.

Account management told us in writing that it has no say over moderation decisions, and we were never offered an appeal. In our experience, removals worked reliably only once a law firm wrote on our behalf, with the same evidence we had already sent ourselves.

On the free plan, invitations are capped at 50 per month. If you are paying for review management, check first whether it covers the one task that matters most.

PICKI NIKI

Germany

6 days using the app

October 15, 2026

This app has been a complete waste of money. I paid $3,828 per year, but the app provided absolutely no value to my business. It is extremely overpriced and practically useless.

I have already uninstalled the app and contacted their support team to request a refund, but I have received absolutely no response. It feels like there is no customer service at all.

Charging customers such a high annual fee while ignoring refund requests is completely unacceptable.

I strongly recommend that others think twice before paying for this app. Based on my experience, the service and support are extremely disappointing.

Pawesome House

United States

About 2 months using the app

Trustpilot replied October 16, 2026

We're sorry to hear about your experience and the frustration you've encountered with our support process. We understand how disappointing this has been, particularly when trying to resolve your concerns about your subscription and refund request. Our team is actively investigating your case and coordinating internally to determine the next steps. We appreciate your patience and the opportunity to address your concerns.

September 30, 2026

Trust Pilot needs a paid tier between free and $1k+/ year for small businesses. I would happily pay a small fee for my small business but the first paid tier is just too expensive as a percentage of revenue. They get really fussy about sharing your rating on your own site as well. Seems like it is a ploy to get you to upgrade to a paid tier. Going to explore other options, including paid options, to see if I find something with better service and value for my business, in a paid tier.

Kahuna Surf Collective

United States

2 months using the app

Trustpilot replied October 1, 2026

We understand how the jump from free to our paid plan can feel hard to justify for a small business. We can also see why some of the restrictions you’ve faced when sharing your rating on your own website could further add to your concerns about the value.
Would you be open to a short call? We’d really like to hear more about your needs, including pricing and review display options and discuss how we can better support your business and deliver more value from Trustpilot. Please reach out to us at apps@trustpilot.com and we’d be happy to connect.
The Trustpilot team